Vision & Values

Our Journey

Tarma is a company that designs, manufactures and sells unique, high quality, personal art that celebrates the spirit of adventure and a love of the outdoors. Guiding our enterprise is a commitment to meaningful social and environmental issues.

We understand that everyone’s journey is exquisitely their own. Our personal art provides those who invest in it with a visual representation of their life’s journey and a demonstration of commonly shared values.


On our journey we rely on the following philosophical cairns to guide us through the twists and turns of our daily decision making.

  • We support education as a key to improving our society and values long-term
  • We believe in the outdoor experience as a key to maintaining a balanced and healthy life
  • We support equitable commerce, social diversity and a world view through our efforts with international businesses
  • We support equality and opportunity for all people regardless of gender, ethnicity or orientation
  • We will pursue in sustainable environmental practices, including recycling, organic materials, fuel-efficient transportation and alternative energy sources


For the Tarma family, our guideposts reflect our most closely held hopes, dreams and intentions. Our belief is that businesses have a social and ethical responsibility. We will strive to live by our guideposts, to do our part, and set a good example for others to follow.

Back to Top